Future Funds

Desktop and mobile application for financial planning company

problem

As part of their ongoing commitment to providing exceptional services, FutureFunds has decided to introduce a revamped online presence that caters to their younger audience with tools to achieve financial success. As part of this initiative, their website will feature a brand new landing experience for potential users. This landing page will serve as a lead generator for the company by turning new visitors into clients.

solution

Through feedback taken from market research 3 distinct personas were used to represent their target demographic and influence the direction of the landing page design. I worked on creating a streamlined experience for users to understand what services were offered, a financial calculator to provide clients and estimate on their ROI, testimonials to build trust, and easy to swipe educational blog for financial tips.